Tartufi Ponzio


Tartufi Ponzio, located the main street in the Alba historic center, is one of the oldest shops in Italy dedicated to the White Truffle, in which its founder, Cavalier Roberto Ponzio (1923-2008) made the history of the White Truffle and its market.

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The historic brand TARTUFI PONZIO was born in Alba in 1947 and since its inception has contributed significantly in making white truffle be known and appreciated all over the world.

Since 1987, the TARTUFI PONZIO boutique, located in Via Maestra, the main street in the city’s historic center, has been managed by the Curti family, which offers quality products with passion, competence and professionalism to the international clientele visiting the Langhe.




The area of Langhe, Roero and Monferrato is situated in the south corner of the Piedmont region, characterized by elevated ancient villages and castles on its rolling hills.

Since 2014 this territory has been recognized as a UNESCO WORLD HERITAGE, included in the list of world wonders for the beauty of its landscape and the richness of its products.

Tartufi Ponzio is located in the historic center of the city of Alba, the capital of the Langhe and White Truffle.



Inside the shop, truffle is the undisputed protagonist: White, Black and Summer truffles collected in Piemonte, our region, known as the best in the world for truffle quality.

Depending on the season, Tartufi Ponzio offers the local harvest best: Piedmont region truffles, extremely fresh, selected with rigor and competence.


Fresh truffle is a highly perishable product: its life is short and in order to enjoy it to the fullest, it must be savored within a few days of harvesting.
However, there are some tricks that allow you to improve its fragrance and consistency for a few days: without removing the soil, wrap each truffle, in a cloth or paper towels. Replace napkins every day.
Store it in the refrigerator (+ 2 ° C / + 4 ° C) allowing it to “breathe” in a container that is not hermetically closed. It is important to know that dairy products, eggs and meat if stored close by, they will absorb the truffle aroma.
When the truffle starts to become rubbery to the touch, it is advisable to eat it immediately, as it has reached the maximum level of ripeness.

Among the Tartufi Ponzio shelves you can find other authentic artisan specialties like fresh pasta, cheeses, local delicacies and a carefully selected collection of Piedmontese wines and grappas, which also represent an attraction for all those who love “good things in life”.

On site:

Via Vittorio Emanuele, 7/A, Alba (CN)
Open from Tuesday to Saturday
9:30-12:30 / 15:30-19:30

Tel. +39 0173 440456

On line:

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Tartufi Ponzio

Via Vittorio Emanuele, 7/A, Alba (CN)
> directions

Open from Tuesday to Saturday
9:30-12:30 / 15:30-19:30

Email info@tartufiponzio.com
Commercial department export@tartufiponzio.com