The shop

Since 1947 Tartufi Ponzio has been at the heart of ALBA old town in via Vittorio Emanuele II, the main street better known locally as via Maestra.

In 2010 the shop moved a few hundred metres along the street to number 7/A, where it was revamped with a modern, somewhat minimalist approach, leaving behind the decidedly more traditional style of the old premises.

Despite the shop's innovative style and contemporary atmosphere, Tartufi Ponzio has always been a cornerstone of the history of the white truffle of Alba, and it continues to represent this tradition.